FIDM Merchandise Product Development Entrance Project

Project Brief

Imagine you are a Product Developer of private label merchandise and your new Vice President has asked you to identify your customer by what she or he wears and how you can modify the styles to make them exclusive to your company.

Part One:

Describe the average customer who would shop at one of your favorite department stores, catalogs, websites, or specialty stores. Include the following:

• Age range 

• Gender 

• Environment (urban, suburban, country, etc.) 

• Income range 

• Lifestyle (job, leisure activities, family lives, etc.) 

• Values and viewpoints 

• Marital status 

• Education 

Part Two:

Present five (5) related garments (all jeans, all sweaters, all t-shirts, etc.) from magazines, catalogs, or photographs, and next to each style draw a modified version of that style which would be exclusive to your store. Include price points for both the original and modified versions. Include the name of the company for which you are working.